Direct mail facts and statistics:
- Canadians prefer direct mail—as opposed to all other forms of advertising
- 9 out of 10 people state they are more willing to open direct mail if it looks interesting
- 87% of all potential customers open direct mail
- 83% of all households actively clip and use coupons
- 81% of Canadians are likely to discard unopened email
- 75% of customers pay greater attention to direct mail compared to other advertising mediums
Grow your business with direct mail
Classic Mail Provides:
- personal service
- detailed and thorough work
- fast, efficient service
- postage saving on direct-mail projects
With Classic Mail you’ll:
- generate more potential customers
- improve your response rates
- realize the best Return On Investment
- Direct mail is the only form of marketing that lets you choose who receives which offers, when they receive it, and then tracks if they respond to your offer
- 78% of consumers have stopped a transaction or backed out of a purchase because of a poor service experience
- Loyal customers are worth up to 10 times as much as their first purchase
- In the last year, 67% of customers have hung up the phone – frustrated when they could not talk to a real person
- Knowing what's being said about your company online allows you to see where you're succeeding—and where you need improvement
- People now expect the same—if not a better—level of service from online storefronts and service channels as they do from a visit to a retail store or a phone conversation with an agent
- Target the customers you want and make an offer specific to them—even change your offer for different groups you want to target. Direct mail is a versatile tool that you can’t afford not to have in your marketing plan.
Canada Post Direct-Marketing Specialists
Direct mail is a powerful marketing tactic for small and medium-sized businesses (SMBs). It is most effective when it comes to consumer preference, response rates, and return on investment, and it's especially effective at reaching the local audiences sought after by businesses.
Classic Mail’s local reach and printing expertise makes direct mail far more accessible to SMBs—leading to significant growth opportunities in the print services market.
Now a Canada Post Direct Marketing Specialist, Classic Mail is equipped with everything necessary to market and sell direct mail to SMBs in and around our area. Classic Mail benefits from direct access to best-in-class direct-marketing tools such as Precision Targeter, as well as Canada Post support through our exclusive “Partner Portal”.